Meet the Team

Saltside in numbers


Our Management Team

Nils HammarChief Executive Officer

Nils Hammar has 10 years of experience from fast growing international online businesses. He started his career in 2004 as one of the first employees at Skype, managing marketing and product management teams in Europe and the US. In 2007 he co-founded, a social network for the family, which was later acquired by top genealogy site Nils holds a MsC from Stockholm School of Economics, the #1 ranked business school in Scandinavia.

Salim ImaniChief Technology Officer

Salim has more than 20 years of experience in Product Development building world class products for the web and desktop. Earlier, he lead PayPal’s Checkout and Commerce Experience team for eBay Marketplaces as Director of Product Development. He has also played leadership roles in US and India with product companies such as Microsoft, Adobe, Intuit, and Qpass. Salim holds a Masters in Computers Science at University of Alabama at Birmingham and an MBA from City University, Seattle. Salim leads our Product and Technology teams.

Andreas DeibrantChief Financial Officer

Andreas joined Saltside in 2013 and was previously based in Dubai where he led the financial operations for EF Education First in Saudi Arabia, Libya, Iran and Algeria. Prior to Dubai he held various finance and controlling positions at EF. Andreas has an extensive international background and has lived, worked and travelled in more than 70 countries. Andreas is responsible for all finance and accounting operations at Saltside.

Martin MalmströmManaging Director

Prior to, Martin was working as a Management Consultant helping multinational companies optimize their digital strategy in Europe. In parallel, he set up an alarm company that provides 3G alarm systems to fuel tanks. Martin has led a soup kitchen movement with 1000+ visitors in Stockholm and formed opinion against homelessness in Sweden in collaboration with leading political parties in Sweden. He has also assisted doctors in Nambia. Martin Malmström holds an M.Sc in Business Management and a B.Sc. in Economics from Uppsala University with studies in both Namibia and Singapore.

Alexander LöwbäckManaging Director

Prior to joining Saltside/, Alexander ran his own E-commerce startup with its own production facility in Sri Lanka. The team consisted of 20+ staff in Sweden and Sri Lanka. Before becoming an entrepreneur Alexander worked as an investment banker in Stockholm focusing on M&A transactions. Alexander holds a BsC from Stockholm School of Economics, the #1 ranked business school in Scandinavia.

Zubair RiazManaging Director

Zubair has more than 10 years of experience in managing operations, strategy, sales, project management and customer support. He joined Saltside in 2012 and before becoming the Managing Director of, he was responsible for designing, implementing and auditing group’s operational policies. Prior to joining Saltside he lead business outsourcing, sales and customer support teams for companies like, Telenor, Vodafone, and Samsung.